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A Tale of Two Business Models: Online and Interpersonal
by Amy There seem to be two prevalent business models in direct to consumer auto insurance: through a company sales agent (via phone or in person), or through an online platform. These two models...
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Auto Insurance Customers: Not Segmented by Information or Purchase Channel
by Amy In McKinsey’s Beyond Price: The Rise of Customer-Centric Marketing in Insurance, consultants identify a rise in customer-centric marketing for auto insurance. The most interesting piece of this...
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